7.2 Fit4U - A Concept

Our group's FinTech concept is Fit4U, a gym franchise which is "free". Companies pay the gym to run their ads on screens all around the gym, 24/7. The more time the user has spent in the gym watching ads, the less they need to pay per month. Headphone and smart phone use is prohibited on the gym floor, as it distracts from the ads. The more time the user spends at the gym exercising and watching the ads, the more credits they earn, which can be used to pay for the full gym usage, or be exchanged for other services such as classes or access to premium facilities.

Users pay for gym usage with their attention, similar to how the online browsing experience is often monetised through ads. As sinister as it sounds, it also somewhat makes sense to have more aspects of our lives become "freemium". This concept stemmed from the idea that going to the gym is something that should be encouraged, and therefor there should be a way in which people who aren't able to afford it otherwise are able to be incentivised to get fit for a cheaper price.