2.2 Subtitle Glasses - A Concept

The concept product I'm proposing is the integration of speech-recognition technology and turning those into subtitles on the user's glasses. The speech can also be translated from one language to another. I realise that this idea might make people recall the failure of Google Glass, but I think my proposed subtitle glasses can learn from Google's mistakes and create something that people want to use.


The key concern for Google Glass was privacy, especially with its camera facing the public, recording anyone the wearer comes into contact with, without their prior consent.

As I was doing research on Google Glass, I came across a recent product from the company North, which has made Focals, the newest offering in the smart glasses category (CNBC, 2018). These smart glasses use a laser bounced off a piece of photo-polymer material built into the glasses' right lens before heading into the user's eye. Focals can tell users the weather, read text messages, and are connected to Alexa, since a large part of the funding of this project comes from Amazon. Focals have no camera, and the microphone only listens when activated. Focals also use a discreet ring controller, rather than having users constantly reach up to touch their glasses whenever they need to use them.

North Focals

For my proposed product, I want to use similar technology to what Focals use, and integrate an audio listening and closed-captioning system, which can also translate from different languages to the user's preferred language. This is a scientifically viable product, as it combines existing software and hardware.
Concept of what it would look like to read from the subtitle glasses
Target consumer group:
1. People with hearing impairments.
2. People travelling who want to understand foreign languages

User Scenarios: 
1. A user with hearing impairments chooses the subtitle glasses instead of a hearing aid or cochlear implant so it's more discreet. This user can also enjoy movies at the cinema that do not already come with closed captions.
2. A travelling businessman wants to attend a conference in Europe, but many of the keynote speeches are in a language he does not understand. With the subtitle glasses, the user can have the speeches auto-translated.

Similar Previous Solutions: 
As mentioned previously, North Focals, Google Glass, as well as existing voice recognition and translation technology already exist, and can potentially be combined into this new product.


Bibliography:
CNBC. (2018). These prescription smart glasses tell you the weather, read text messages and connect to Alexa. [online] Available at: https://www.cnbc.com/video/2018/10/23/norths-focals-smart-glasses-first-look.html [Accessed 29 Nov. 2018].

Noble, Safiya Umoja and Roberts, Sarah T., Through Google-Colored Glass(es): Design, Emotion, Class, and Wearables as Commodity and Control (2016). Media Studies Publications. 13.
https://ir.lib.uwo.ca/commpub/13

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